During the Spring Festival, China held 16,300 commercial performances and over 70 million people visited museums. Activities such as the New Year Lantern Festival, dragon dance performances, temple fairs, and intangible cultural heritage shows have become important choices for tourists.

The number of visitors to the Palace Museum in Beijing, the National Museum, and the Sanxingdui Museum in Sichuan has remained high. Many cultural and museum venues have carried out special activities such as "Family Tour in the Museum" and "Spring Festival Tour to Learn Knowledge"