Chinese people enjoy cultural Spring Festival and many scenic spots and museums welcome visitors to new heights. Jiuzhaigou, Huanglong, Dagu Glacier and other scenic spots received a record number of tourists in a single day during the Spring Festival.

Night-time businesses have also become a new hot spot for consumption in Sichuan’s New Year holiday cultural tourism market, with the “night economy” such as night performances, night dining, night shopping, and night exhibitions picking up steam.