The China Travel Consumption Trend Insights White Paper (5 Edition) reveals four new trends: niche uniqueness, relaxation, unknown surprises, and local depth. According to the "Contemporary Youth "Travel Personality" Guide" released by Tongcheng Travel recently, "anti-bone travelers" who focus on experience are emerging.
"Anti-hot" travel is becoming popular among young Chinese: rejecting popular landmarks, preferring unpopular places, not looking at popularity, only asking about experiences, and enjoying themselves.