Beyoncé and the rediscovery of cowboy hats: The Hat Willing One. Kevin Costner, Taylor Swift, US conservatives stand for a cowboy revival.

But Beyoncé makes it clear: This story doesn't just belong to white people. And starts a fashion mission. The message is clear: everyone can make an old hat their own. The history of cowboys and cowboys doesn'tjust belong towhite people. The style-conscious part of the nation follows it; the fashion trend is called “Cowboy Core”