Bag fever. Why creating your own brand has become the 'cake' of entrepreneurship for many young Spanish women.
The global market for designer bags would have grown by approximately 8% in 10 years, reaching around 53.5 billion euros annually in 2022. The dreams of haute couture collections are there mainly to sell items. that, illuminated like relics, dominate the shelves of exclusive fashion boutiques. The bag would be the true Holy Grail of fashion, the center of gravity of the business. The Cookie Pistachio bag from Zahati, another Spanish brand, costs 69 euros.