Cinema attendance is increasing throughout the France and streaming platforms, such as Prime Video and Apple TV+, have understood this. Releasing their films first in cinemas would be more advantageous than showing them only on their website.
In 2023, only Netflix does not want to broadcast its films on the big screen, not wanting to help cinemas to bring viewers back to theaters. The Cannes Film Festival opened on Tuesday, May 16 in an optimistic context. Cinema attendance is on the rise again after difficult years related to Covid.