Air Japan launches route connecting Narita Airport and Bangkok, Thailand today. Air Japan is a new, low-cost brand that operates medium-haul international flights.

It is promoting a "third brand" that is between full-service and LCC. All seats are economy class, but to ensure comfort even on long journeys, the seats are spaced wider than on conventional LCCs, and are on par with full- service airlines. The booking rate for this month's Bangkok flight has reached 96%, and many of them are passengers visiting Japan from Thailand.