Fashion scientist Paula von Wachenfeldt does not believe that the jobs of real models are threatened. She believes that the development is partly about money and that the industry wants to be at the forefront.

This week, the world's first AI fashion week is held where the creations are created entirely digitally. The models should also be digital, they write on the website of the event. "Different ages, sizes, ethnicities – they can even be aliens if you want," they say.