30 million boxes of ibuprofen 400mg are sold each year in France. Advertising for this drug to the general public will be banned from April 2.
The number of severe adverse effects such as kidney damage or digestive bleeding has increased in parallel with the number of advertisements. "I've never read the instructions, I'm not really curious about that, so if there are specific side effects, I don't know them", declared Julie, 21, at the microphone of Europe 1. The National Medicines Safety Agency intends to reason with the French about their use.