Qiao Coffee is a creative cross-border brand launched by Qiaojiazha, a century-old brand in Shanghai, in 2019. It mainly promotes the way of eating traditional Chinese pastries with coffee.

In Shanghai, which is jokingly known as "coffee flows from the tap", it has "blazed a trail" and "out of the circle" with a unique mix and match method. The brand is hoping to attract more young people with this modern drink, and teach them how to make traditional pastries.