Ningde City, Fujian Province has retained a strong She ethnic customs to this day. During the Spring Festival, villagers eat black rice and sing She songs.

Black rice is black in color, fragrant and sweet, and the essence of its "black" origin lies in black rice leaves. She people can make black rice, but most of them are in the form of small family workshops, with single products and meager profits. Traditional black rice has a short shelf life, which is not conducive to standardization and large-scale production.