Smart Europe CEO Dirk Adelmann: “That would be a severe blow” The Chinese partner Geely is supposed to finally make Mercedes' small car brand Smart a success. The market launch was successful.
But European boss Dirk Adelsmann warns of new trouble in an interview. The new Smart car is due to go on sale in the U.S. in the first quarter of 2014. The company has also announced plans to sell the Mercedes-Benz C-Class in the United States.