Falling prices, bankruptcies, low demand – the bicycle industry has had a tough 2023. More bankruptcies are expected in 2024 and brands will disappear, say experts.
But there are also winners who are growing in double digits. “The crisis is not over yet”, says one expert. ‘The bicycle industry is in a state of crisis’, says another. � ‘There are no winners in this crisis.’ ‘It’s going to get worse before it gets better’.