Straw and willow weaving is one of China's traditional folk handicrafts. Zhenghong Town, Binhai County, Jiangsu Province, is the "Hometown of Straw and Willow Weaving" In recent years, the local government has regarded straw and willows weaving as the "key" for villagers to open up the road to wealth.

The town has attracted several grass and wicker weaving companies, and products include daily necessities, furniture, shoes and hats etc. Current annual sales exceeding 20 million yuan.