[HIGHLIGHTS] (Going to the grassroots during the New Year) "Earth-flavored" New Year greetings are becoming more and more popular. China's "internet generation" interprets "the ultimate in earth is fashion"

"Earth-flavored" New Year greetings are becoming more and more popular. China's "internet generation" interprets "the ultimate in earth is fashion" The interesting homophonic "Dragon" language, coupled with the emoticons that middle-aged and elderly people love to use, has become China's 'Internet Generation' "Local taste' does not mean vulgar.

It is a new presentation of folk history by young people and a return to traditional culture," says Zhang Jiping, executive director of the Shandong Folklore Society.