"Post-95s" and "post-00s" are becoming the "new main force" in marriage. Data from the "New Insights on the Wedding Industry in 2023" released by Meituan shows that ceremonial and personalized lightweight services are increasingly favored by young newlyweds today.

A wedding planner who often receives orders from young couples told reporters that optimizing the process is not a reduction in quality. On the contrary, couples who prefer simple weddings may have more requirements for details and creativity.