On May 8, 1965, the Decree of the Presidium of the Supreme Soviet of the USSR declaring International Women's Day on March 8 a non-working holiday was published in the central Soviet press. Margarita Eskina supported the idea of a “Soviet competition for the most beautiful girls”, gave it life and the main ideological goal - “a sports and intellectual competition”.
“The water has flown under the bridge... And the meanings have been washed away by that water... Now let's turn to history. Already in a serious way.”