Hasbara is a popular Hebrew word that in classical Hebrew means clarification. It has come to refer to Israel's public diplomacy, which is a type of sustainable propaganda that controls the narrative emerging from the Middle East.
Israel recognizes the importance of world public opinion, and makes a great effort to maintain its external image. Although it did not succeed in becoming a country for all the Jews of the world, it has turned into the Kaaba of the Jewish religion, and its image must be kept bright and inspiring.