Lionel Messi's trip to Saudi Arabia has caused a crisis at PSG. Crown Prince Mohammed bin Salman, nicknamed MBS, wants to make his country a mecca of world tourism.

The kingdom even dreams of welcoming some 30 million foreign visitors by 2030, and hopes to create up to one million jobs related to this sector. To understand the stakes and limits of these princely ambitions, France 24 interviewed Karim Sader, political scientist and consultant, specialist in the Gulf. He says MBS is revolutionizing society and transforming his country from a conservative kingdom to a dynamic one.