"Advance on both fronts" to break the dilemma of counselor promotion. College counselors shoulder the mission of the times to cultivate moral integrity and cultivate people.

The promotion of counselors' professional titles is trapped in the identification of the dual identities of "teacher" and "manager" A national questionnaire survey conducted by the Counselor Work Research Association and Ideological and Political Training Center Office of Shandong University in 2020 showed: “With the Ministry of Education vigorously promoting the improvement of counselors’ academic degrees, nearly half of counselors are still at undergraduate or above"