Friday was World Consumer Day in Germany. John F.
Kennedy was a fighter for consumer rights: safe consumption, information and complaint options. Since Kennedy's speech, price comparison has become considerably easier. But customers are not well informed about the value of the goods, they are often somewhat helpless when it comes to the pricing policies of suppliers. The right to information is central if we as consumers want to make sensible decisions and if we want to confidently face the providers who want to sell us something as the king of customers.