With the international gold price hitting a record high, can gold consumption continue to “buy, buy, buy”? Gold jewelry is close to 690 yuan per gram, and gold stores in shopping malls launch "event prices" Bai Wenxi, vice chairman of the China Enterprise Capital Alliance, said that the expectation of a weakening US dollar is pushing up the price of gold. He reminded that ordinary people should pay attention to what we pay for gold jewelry for ordinary needs and investment purposes.