The domestic gold price is still strong despite the recent decline in international gold prices. Some gold stores have added Valentine's Day discounts, and the price has been as low as 530 yuan/gram.

In comparison, China Gold (600916.SH) gold prices are relatively moderate. According to public data, the per capita annual consumption level of gold and jewelry in third-tier and below cities has increased from 460.7 yuan in 2017 to 617.5 yuan in 2022, with a compound annual growth rate of 6.0%.