The international gold price has recently fallen below 2,000 US dollars/ounce, about 600 yuan/gram, but prices in most gold stores in Chengdu are still strong. Red Star Capital Bureau reported on February 17 that the Spring Festival holiday is coming to an end, and the gold market, which has experienced a new round of hot market conditions, continues to be strong.

Compared with the booming gold consumer market, international gold prices have continued to fluctuate and fall. According to public data, the per capita annual consumption level of gold and jewelry in third-tier and below cities has increased from 460.7 yuan in 2017 to 617.5 yuan in 2022, with a compound annual growth rate of 6.0%.