Red Star Capital Bureau has noticed that the popularity of the self-heating hot pot industry has continued to cool down in recent years. Behind this is the gradual rise of "lazy people" and the stay-at-home economy in the fast-paced life.
According to data from Tmall, the consumer groups are the post-00s and post-95s generations, of which 18-24-year-olds account for 47.5% of sales. Within a week in mid-May 2020, three self- heating food brands announced the completion of financing of Buren Series A.