Abandoning famous brand bags and picking up handbags made of various materials have become a new choice for some young consumers nowadays. In the "Fourth Era of Consumption" that has arrived, people have begun to pursue a simple and shared consumption life.
Consumers' non-material consumption willingness has been enhanced. They no longer blindly pursue brands, but promote a simple, low-carbon ecological life. Paying attention to the details of current consumer culture, integrating into the context of young consumers and obtaining traffic passwords may become the secret for brands to stand out.