Trump Media shares are worth $9.08 billion. Trump owns almost 60 percent of the company.

Trump wants to finance his presidential candidacy with a profit. Truth Social was launched in February 2022, a year after Trump was banned from major social platforms like Facebook and X following the storming of the US Capitol. Although he has since been reinstated to both networks, Trump has remained with Truth Social. In a regulatory filing, Trump Media said it was "highly dependent on the popularity and visibility of President Trump"