Luckin and Cudi once quickly gained market share at a discounted price of less than 10 yuan per cup. The "9.9 yuan" campaign is shrinking day by day.
Luckin, which has surpassed Starbucks to become the largest coffee chain brand in the Chinese market, is no longer "in love with fighting" and has re-consolidated its price system. Yesterday, Kudi Coffee launched a three-month "Unlimited Good Coffee for All 9.9" campaign. One side is advancing bravely, while the other side is retreating and forming a network.