The one-year anniversary of the resumption of outbound tourism accelerates recovery. Visa-friendly countries and niche destinations are popular, and independent travel products are iteratively upgraded.
In 2024, tourists will consume more rationally, and quality, fragmented and personalized products will be more popular. During the Chinese New Year, Chinese tourists injected new momentum into the global tourism market. Ctrip data shows that outbound travel by Chinese tourists in 2023 will increase by 550% year-on-year.