The market's "gold buying" heats up and gold prices may continue to remain high. Since New Year's Day, our gold sales have increased by more than 30% year-on-year.
The average gold price in 2023 will reach US$1,940.54 per ounce, an increase of 8% from the previous year. Gold beans in small grams have lowered the threshold for gold purchase, and merchants have also taken advantage of this opportunity to broaden sales channels. The Spring Festival holiday in 2024 will be longer and later than last year, so the consumer gold purchase cycle is expected to be lengthened.