The integration of culture and tourism stimulates new national trends and unlocks consumption keywords for the Spring Festival in the Year of the Dragon. The 2024 Spring Festival travel data is eye-catching.
The popularity of dragon culture has added fuel to cultural tourism consumption in various places. The hot tourism market is ushering in recovery and transformation with people's participation and choice. During the Spring. Festival, ice and snow resorts in the north received an average of more than 1.1 million tourists from the south every day; Harbin welcomed more than 7.55 million tourists.