The integration of culture and tourism brings a strong flavor of the New Year, and the Spring Festival consumption boom reflects economic vitality. Domestic tourists spent a total of 4.91 trillion yuan on travel, an increase of 2.87 trillion yuan over the previous year and a year-on-year increase of 140.3%.

The Ministry of Commerce has designated 2024 as the "Consumption Promotion Year" in order to enhance the rebound momentum of the consumer market and create a strong consumption atmosphere. In 2024, the Ministry of commerce will focus on the keyword "continuous expansion" and organize various consumption promotion activities.