The gold market is ushering in the pre-holiday sales season, Xiao Ke’s new styles are popular. Data released by the National Bureau of Statistics show that in December 2023, the total retail sales of gold and silver jewelry by units above designated size nationwide increased by 29.4% year-on-year.

The sales of zodiac signs, bracelets, necklaces and other products have increased significantly. Experts remind consumers that when purchasing gold products, they must first clarify their goals and never blindly follow the trend.