The number of cafes per 10,000 people in Yanji, a small border town, is nearly four times that of Shanghai. During the Spring Festival, with the flow of people returning to their hometowns, county coffee has ushered in the busiest time of the year.
The number of new business types such as coffee shops in county markets has also increased by more than 50% in recent years. From international cities to county towns, imported coffee is being "captured" by local culture, and various unique and interesting "co-branding" capture the hearts of young consumers.