The cultural tourism market is surging with vitality. Many people have already arranged travel activities during the Spring Festival holiday.

The popularity of Harbin, the first Internet celebrity city in 2024, is extending from the New Year's Day holiday to the Spring festival holiday. Some people go north to see the snow, while others go south to avoid the cold. There is a trend of residents from the north and the south exchanging their New Year greetings. For example, many scenic spots in Guangxi, Tibet, Henan, Fujian and other places have opened.