The Spring Festival in 2024 is relatively late, which creates a rare golden sales period for car companies. Some car companies may speed up the pace of launching new products or launch limited-time promotions.

In January alone, more than 16 car companies including Tesla, Ideal, Jikon Leap, Zhiji and Xpeng Leap have lowered the prices of certain models. The price war is difficult to calm down, Changan Automobile President Wang Jun said. In the Chinese automobile market, only two companies had the pricing power for electric vehicles in the past.