In 2005, Amazon announced the launch of its Prime service, considered today a kind of inalienable surname. In 2021, the number of subscribers reached 200 million worldwide.

The impact that hyperspeed culture has at the workplace is explained by Amy Sorkheim in an article published in Engadget. The romance with the urgent is a highway to anxiety and impatience, moods that connect with other proven facts of the digital dimension, from the deterioration of memory or reading ability to the decline of narratives.