Telefónica reserves 60 million to close stores in Spain and strengthen the digital channel. The trend is to move towards a lower weight of the face-to-face channel (stores) and the call center and a greater weight of online channel.
Vodafone closed all the stores that it managed directly in 2021 and subsequently reduced its distributors. Orange has been undertaking selective closures and also restructuring its network in the hands of third parties. This is due to consumer trends, which make it more profitable for operators to bet on large-format stores where numerous electronic devices can be displayed.