"I didn't know gold was good when I was young, but now I regard it as a treasure" has become a portrayal of many young people. Every Lunar New Year is the traditional peak sales season for gold.
Data provided by the Taobao platform on the 19th showed that in the past two weeks, the gold category has increased by more than 300% year-on-year. New products for the Year of the Dragon, such as "Huobaolong" and "Little Dragon Duoduo" pure gold jewelry, and "Yuanyuanmanman" auspicious money are also favored by consumers.