Promote the deep integration of culture and consumption to create more high-quality domestic “trendy products”. Traditional toys are revitalized, traditional pastries have become "Internet celebrities", cultural relic calendars are entertaining and educational, and "new Chinese-style" clothing is favored.

In order to transform from an "Internet celebrity" to a long-term celebrity, merchants must fully study the consumer market demand, further explore the cultural core behind the product, and generate new supply with new connotations.