Mercadona wins the price war with its 'anti-inflation basket' and the big five supermarkets already monopolize more than half of the market. The distribution giant not only maintains its first place in the ranking by market share but also leads growth in a year marked by the inflation crisis.
The supermarket of Valencian origin now has a market share throughout Spain of 26.2%. It is followed, at a distance, by Carrefour, with 9.9%. The French chain experienced much more moderate growth in 2023, of just 0.2 points.