Kellogg's CEO Gary Pilnick is currently being targeted on social media. The multimillionaire recommended that poor families eat cornflakes for dinner to save money.

Pilnick explained that cereal has "always been quite affordable" A statement that sparked outrage online. In the comments of the videos, many wrote that they no longer buy Cornflakes because it is too expensive. In 2016, footage from a Kellogg's factory sparked violent reactions. The invention of Kellogg’sCornflakes as a sexual appetite suppressant may not have been primarily about the cereal being satiating.