In March, international gold prices, which had previously been weak, experienced a surge, with New York gold futures prices rising by more than 9% in a single month. Domestic gold prices have also risen rapidly.

On April 1, the price of gold jewelry from jewelry brands such as Chow Tai Fook, Chow Sang Sang, Lao Feng Xiang, and Saturday Fook was around 690 yuan per gram, just one step away from 700 yuan. Consumer psychology has also become divided. Some consumers choose to wait and see, while others "buy more as the price rises"