Messi officially announced on his blog that he was joining hands with Chishuihe Wine. Messi missed the Miami International Club's exhibition match in Hong Kong, China, but played in the Japanese exhibition match three days later.

After the incident, all major brands endorsed by Messi remained silent. The self-operated flagship store on JD.com is no longer searchable, and all products in its store, including Messi’s signature and blessing items, have been removed from the shelves. The brand introduction still has the words "Join hands with Messi"