In Japan's cosmetics industry, there are a number of moves to strengthen production and sales in Southeast Asia. Rohto Pharmaceutical is expanding sales in eight countries by developing skin care products tailored to the high temperatures.
A new manufacturer in Gunma Prefecture, with investment from a major trading company, plans to open its first overseas store as early as this summer. The competition is becoming more intense year by year, and attention will be focused on whether Southeast Asia can increase its competitiveness in order to achieve further growth.