Industrial development and foreign trade boost China’s convention and exhibition “going global” strategy, gaining momentum and speeding up. China's exhibition industry has also embarked on a new trend - "going global", which is becoming the direction in which the industry is gathering momentum and accelerating.
With a strong desire to “go global’, many exhibitors set aside half of their budget to exhibit abroad. The 2024 Hannover Industrial Fair, which will be held in Germany soon, will have more than 5,500 exhibitors.