Ice and snow sports soar in popularity as China's winter economic boom boils over. More and more young people are falling in love with skiing.
In the 2022-2023 snow season, China's ice and snow sport groups are dominated by young people. More than 90% of the products in ski stores in Beijing, Zhangjiakou, Jilin, Xinjiang and other places are in the "ice and snow" category. The proportion of ice andSnow sports enthusiasts aged 27 to 39 years old is 58.4%.