Henan's cultural tourism market continues to be popular, receiving more than 19.06 million domestic tourists during the Tomb Sweeping Day holiday. Henan Cultural Tourism’s bookings on Ctrip increased by more than 582% year-on-year.

Among tourists coming to Henan, tourists born after 2000 account for nearly half. Luoyang has entered the top ten popular destinations in the country, and tourism consumption bookings have increased by about 50% compared with the same period last year.