Emotional products such as “Good Luck Spray” and “Einstein’s Brain” are selling like hotcakes on e-commerce platforms. These products merely provide emotional value but do not actually deliver such results and cannot actually be shipped.
At present, there are no clear regulations on emotional virtual goods in my country. Platforms should strengthen product compliance inspections, and merchants should fully ensure consumers' right to know, says Beijing lawyer Xiong Chao from Jingshi Law Firm.