Malatang in Tianshui City, Gansu Province has been frequently searched on social platforms. Since March, dine-in orders for Malatang have increased by more than 140% compared with the previous two months.
Food tourism of "eating and traveling" has become a new consumption trend, bringing new opportunities to local development. In recent years, food has become an important travel theme for many tourists. To a certain extent, food tours and social tours are also popular among young tourists.